March 9th, 2017 | By Tom Woods
Technology makes what used to require all kinds of specialized knowledge easy to do.
It’s now possible even for a technical dolt like me to do audio and video editing, and manage an email newsletter. No one stops to realize how amazing that is.
The technology has also made it possible for a dolt like me to run a little online store, and use basic software to do the heavy lifting every step of the way.
This is how plenty of knuckleheads are cleaning up online every single day.
Instead of really, really hard, technology has made it bonehead-proof.
This is a newbie-friendly way in to the miracle of the Internet, and building up insurance against the pink slip.
I’ll be doing it right alongside you.
But the deadline is Midnight Pacific Time — tonight!
Steve and Aidan will start training their new crop of students tomorrow, so tonight at midnight is a hard deadline. No one will be allowed in after that point.
I strongly recommend joining one of Steve and Aidan’s final four training and Q&A sessions today, which will run you through the whole system LIVE. And you’ll learn a ton about how eCommerce works.
Reserve your seat:
Think it over, and I hope to be hanging out with you in their Facebook group swapping stories.
March 7th, 2017 | By Tom Woods
Today I have no cutesy story for you.
I have only something that will help you — a lot.
This site is all about monetizing your online activity, and developing additional income streams.
In 20 years, a lot of people will have figured out that the Internet is more than just cat videos.
For now, only especially ambitious people have figured this out.
Tonight we’ll be diving deep into the incredible world of online eCommerce. This is among the most newbie-friendly ways to get started online: starting simple stores and targeting them to the right audiences.
While your friends are watching cat videos, you’ll be doing this. As will I, by the way, since I’ll be starting one of these stores right along with you.
Tonight’s training is different from what we covered in last week’s presentation. And it’s the last time we’ll be hearing from eCommerce masters Steve Clayton and Aidan Booth live. I’m not kidding when I say almost no one is able to get these guys to do free workshops even once, and here we are doing it twice.
Trust me, plenty of complete knuckleheads are already prospering with eCommerce.
You’re smarter than a knucklehead.
If you don’t find this completely absorbing, I owe you a Coke.
“Someday I’d like to figure out how to create a side hustle online.”
Great idea. But it’ll happen only if you attend something like this.
We’re going to be packed to the gills tonight, so reserve your seat:
March 6th, 2017 | By Tom Woods
It’s hard to pin down the single worst entrepreneurial mistake.
But here’s one I’d put in the top ten: rather than learning your audience cold and finding out what they want, you instead insist on what they should want, or figure you already know what they want.
So remember: it’s not about you. It’s about them.
It takes time and effort to learn your audience: what they read, what websites they visit, what products they buy, what their demographic breakdown is — all that stuff.
Once you know all that, you can target them precisely with Facebook, and you can offer them things they’ll gladly pay for.
That’s how you earn dough.
But to target them properly, you need to know all these things about them.
Here’s why I’m telling you this (apart from the fact that lots and lots of entrepreneurs overlook this fundamental point):
Last night I was playing around inside the members area of 100K Factory, the eCommerce training program created by our new heroes, Steve Clayton and Aidan Booth.
I opened up a sample “niche pack,” one of the new features of this year’s program. The niche: 3D printing.
Inside were two sample products to market to these folks. Nice.
But also included were:
— celebrities these people follow
— product brands they buy
— shows and magazines they’re interested in
— websites they read
— where they buy things
— the demographic breakdown of buyers in this group
— related Facebook pages and YouTube channels
In other words: the grunt work of researching this niche is done for you already.
How many niches have they prepared these niche packs for?
Oh, just 500.
Steve and Aidan poured $75,000 into researching them all.
If you ask me, they are way, way underselling this feature of their program. This research is pure gold, and they’ve done it for 500 niches.
They’re closing the doors on their program literally forever in 72 hours. I got them for one last private training and Q&A session for you folks. Please set aside the time for this.
Hundreds of us are already on board and excited to get started in newbie-friendly eCommerce.
Is this your time to jump off the fence and start a new chapter in your life? If so, I’ll be learning and doing it right along with you.
Step one is to join us live tomorrow (Tuesday) night:
March 6th, 2017 | By Tom Woods
I like when machines do my work for me.
Machines can even find people who would like what I have to offer.
It’s called Facebook Lookalike Audiences.
Facebook looks at people who buy what you have to sell, finds demographic patterns and interest commonalities between them, and then generates additional traffic that looks like these people.
Or how about this:
Someone puts a product in the shopping cart, but for whatever reason never finishes the checkout process. (This happens a lot, by the way — maybe they get distracted, or they don’t like the shipping cost, or whatever.)
You can have Facebook present a special ad that says to these people: hey, we saw you put that backpack in your cart but didn’t buy it. How’s an extra 25% off?
This is called “retargeting,” and it can be used in lots of different ways. By some estimates, eCommerce profits increase by 20% when retargeting is used.
Steve Clayton and Aidan Booth — both eCommerce millionaires with excellent reputations — recently met with 20 of their most successful eCommerce students, and every single one said retargeting had been a huge win for them.
As you can see, there’s a lot of amazing stuff out there. You should learn about this stuff. People who know about it are absolutely cleaning up online. These are people who are much less intelligent than you.
I’ve recruited Steve and Aidan for one more workshop for my people. This isn’t the kind of thing you should want to miss.
Everybody wants an additional income stream, but almost nobody ever does anything.
These guys run little online stores from the comfort of their homes. Knuckleheads with half your IQ are also doing this.
Check it out, and take notes:
March 5th, 2017 | By Tom Woods
Number of people who’d like an extra income stream: 8,000,000,000
Number of people who ever actually do anything: 218
OK, those numbers are approximate.
I’ve heard it all, too.
“Everything’s a scam.”
“I don’t have the time.”
“I don’t have the money.”
“I don’t have the knowledge.”
And on and on.
Meanwhile, knuckle-draggers and swamp-dwellers — who have in ambition what they lack in IQ — are absolutely cleaning up online. Trust me, I know some of them.
Now it’s true: you have to work with reputable people. Duh. Like eCommerce masters Steve Clayton (guest on Tom Woods Show episode #852) and Aidan Booth, who have excellent reputations as both practitioners and teachers.
Last time they gave my readers a special presentation, they showed us the bird’s-eye overview of how their eCommerce model works:
(1) Identify a few products that are selling well (Steve and Aidan explain how).
(2) Run a few simple tests with Facebook ads, showing those products to people most likely to buy them.
(3) Find out which products sell best to which groups, and then ramp those up.
(4) Rinse and repeat.
(5) Wonder why you weren’t doing this before.
Now these guys are both eCommerce millionaires with limited time. But I’ve persuaded them to join us again, this time with more detail: exact products that have been winners, ads that have worked (and why), ideas that failed — stuff like that. Gold, in other words.
They’ve convinced me to open my own eCommerce store, by the way. So if you decide to do this, we’ll learn together.
(I’m mainly doing it so I’ll have something to teach my girls before they leave the nest, so they’ll always have at least a side income stream online.)
Join me Tuesday night at 9pm ET. Bring your questions! Everything will be answered.
This is the last live presentation they’ll be giving us (I wouldn’t have the gumption to ask for a third one).
The old you would have said: I don’t have time to attend this.
The new, 2017 you says: I’d better make the time.
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