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LATEST TIPS FROM TOM

Six Kids Under 10, and She’s Still Kicking %#@ and Taking Names

June 10th, 2017   |   By Tom Woods

Katie runs a site and community called Wellness Mama. She has monetized it like crazy.

She has a podcast, she earns advertising revenue, she does affiliate marketing, she has a membership site, and she sends out an email newsletter.

(She’s a Tom Woods fan, too, it turns out.)

Oh, and she has six kids under 10.

“Woods, I just can’t find the time to build an online income stream.”

Did I mention Katie has six kids under age 10? She even has me beat!

She created her entire empire from scratch.

(Expect an interview with her sometime this summer, by the way. When she interviewed me not long ago, I thought: I’d love to turn the tables and get her story. That’s coming.)

Building an online empire isn’t easy, I admit.

What if I just handed you your own online store, which you could have up and running five minutes from now, plus resale rights to four software programs you can sell and keep all the money from?

And what if you had the option to get resell rights to more software every single month, to add to your store?

Katie built an empire from nothing.

Here, on the other hand, is a fully functional, ready-to-go store, with products and everything, for less than the price of a steak dinner.

Yes, this is what the technology of 2017 makes possible.

Worth a shot?

Price goes up at midnight Saturday (June 10), so have macaroni and cheese instead of a steak dinner tonight:

http://www.happyearner.com/yourveryownstore

Radio Shack Is Dead. It Left You a Note

June 5th, 2017   |   By Tom Woods

Last week Radio Shack — remember them? — closed 1000 stores. It’s all over.

Their business model had been unenviable ever since their line of computers was outcompeted decades ago. They sold five-dollar parts for various electronic products. They have not survived Amazon.

But it isn’t just Amazon that took them down. It’s the fact that they amassed a huge database of customer information and had no idea how to use it.

One observer put it this way:

“When I went into the store, whenever I bought something, I had to supply all of my personal data. I had to give my telephone number. I had to give my address. It was ridiculous.

“Not once did I ever receive a mailing from Radio Shack, yet they forced me to provide all this information in order to buy a five-dollar item. They had no clue as to how to use this immense database that they were assembling. I knew from that point on that the company would not survive.

“To fail to understand the most important single asset the company has is a mark of imbecilic management.”

If you don’t want to share Radio Shack’s fate, get this stuff right the first time.

Two good ways to do so:

(1) Use my 20% off coupon — 20VIP — to join Kevin Fahey’s IM VIP Training program. The guy is honest, thorough, and very generous with his time. That coupon is about to expire, as you’ll see when you click.

If you can look at this page and not salivate, my work here has been in vain:

http://www.happyearner.com/viptraining

(2) Study my video series on conversion — that is, how to get customers to do what you want (buy, join an email list, whatever).

​​​​​​​It’s a free bonus when you join Kevin’s program. Just forward me your receipt.

Now:

You want to prosper online.

You just saw a chain go down because it had no idea what it was doing.

But you will.

If Kevin’s resources and help don’t get you up and running online, then I’m stumped.

Coupon — 20VIP — expires tomorrow:

http://www.happyearner.com/viptraining

My Publisher Said: Please Write a Bestseller in Three Weeks

May 27th, 2017   |   By Tom Woods

My crime: wanting to write a book on the financial crisis, showing it wasn’t caused by “capitalism.”

My sentence: a publishing deadline of three weeks from then.

Insane.

But since lots of people would likely write books on the crisis, being first to market was the only way I’d be sure to get a hearing.

It was a harrowing experience. I have never been so exhausted in my life as I was sitting at that desk, trying to stay awake, plowing away at what eventually became Meltdown.

I would not wish this fate on anyone.

A much easier way to create a published product?

A workbook, or a journal. People love them, they capitalize on existing trends, they require very little writing, and I know where you can find done-for-you templates, so you can just plug in your (minimal) text.

Great for a free giveaway to get people on your mailing list, or to offer for sale as your first product.

Plus, copy and paste your receipt into my contact form and I’ll send you a quick screencast video showing you how I give away free things and sell other things — what services I use, how I set everything up, etc. That should save you some frustration.

The early-bird deal is shutting down soon, fyi, so check it out, even on a holiday weekend:

http://www.happyearner.com/quickieproduct

A (Successful) Newbie’s Story

May 20th, 2017   |   By Tom Woods

If I were to tell you, hey, there’s this guy with five kids, living in Kansas, who created a digital product online and had mad success with it, you’d say: Woods, give us a break. We know that’s you.

Well, (1) I live in Florida now, and (2) no, it isn’t!

It’s another father of five from Kansas.

Steven Alvey is a regular guy in every conceivable way. He decided he was going to crack into the online income game whatever it took.

And when he launched his first product online, it brought in $20,000 in two weeks and gave him a beautiful buyers’ email list. (Since I’ve bought from Steven, I’m on that list, too.)

Now by typical Internet marketing standards, that’s actually a small return for a product launch, believe it or not. But for a newbie, and I’ll bet for most people reading this, it’s almost inconceivable.

I’ve had a bunch of you asking me, over at my secret email address, about creating products. It seems daunting to a lot of people.

Well, Steven actually wrote out exactly what he did, from start to finish — including his mistakes. (That’s unusual, by the way: people in this industry sometimes delight in appearing infallible.)

So if you’re curious about how a complete newbie went about creating a product, making it available for sale, and enjoying that kind of success, check out his case study while he’s still practically giving it away:

http://www.happyearner.com/stevencasestudy

P.S. Not a fan of the cheesy video. But remember, he’s a newbie. 🙂

Here’s Some of the Free Advice I’ve Already Given Through My Secret Email Address

May 13th, 2017   |   By Tom Woods

Until midnight Monday (May 15th), I’m giving people my secret email address that they can use to ask me questions for 30 days.

They just have to grab the excellent JVZoo Academy, which costs less than a steak dinner. It closes down forever Monday at midnight. The first OTO (one-time offer) will at that time shift to a monthly payment, which means people grabbing it now get grandfathered in and never have to pay again, and OTO2 is going up by $100.

So now’s the time to grab.

I’ve already answered some questions. Here are some samples.

How Much Time and Money Is This Likely to Take?

Someone wanted to know, if he wanted to crack into this Internet marketing game, which is an excellent niche for reasons I’ve already explained, how much of a time and money commitment is involved. My answer follows.

There are numerous ways to skin this cat. You can’t go wrong with anything Sam Bakker is offering. He is one of the honest ones. JVZoo approached him to create JVZoo Academy, and he’s perfect for it.

I would pick a sub-niche in Internet marketing and focus on that. In this case, do as I say and not as I do. My list is just Internet marketing in general. That works for me because people are largely following me for my name and because they trust me, and because they’re newbies who want to know what to do.

If I didn’t have those things working for me, I would pick one area, learn everything I could about it, and start promoting related products (and as a spare-time project, start creating my own).

These areas would include things like:

YouTube (how to make videos, how to monetize videos, how to get traffic from YouTube)
Affiliate marketing
PLR (more on this later)
Social media, and how to monetize it
eCommerce
and many other topics.

The kinds of products you see launching at muncheye.com would give you an idea of what areas people are interested in and buying in.

I would then start building an email list. I’d use various means of doing so. First, I’d make short videos about the area I’ve been learning about. (What’s great about this niche is, if you really, really study one of these areas for a solid month, you know more than 99.9% of people on earth about it. So don’t think, “How could I do this? I’m not an expert on anything!” The point is, to OTHER PEOPLE you are an expert.)

At the end of those videos I would link people to my landing page, where I’d offer them something free (a report, a course, an eBook, a video series, whatever) in exchange for their email addresses. Mailchimp costs you nothing until you reach 2000 subscribers — at which point you’ll easily be able to afford the small fee.

You can also use Facebook, including Facebook ads, to advertise your landing page and giveaway.

Note what I do at pathstoincome.com, by the way. Once someone gives me an email address, I take the person immediately to a sales page for a $27 digital product. The product is obviously worth much more than $27, so a good number of people take it. I can then use the money I earn from that to pay for more traffic to keep building my list. So the building of the list becomes self-financing.

As for the $27 product — I didn’t create it. About half a dozen of the videos were created by my tech guy, because of some issues I had with the originals. But the rest of that material is PLR — Private Label Rights. I bought the rights to be able to sell those products at that price and keep all the revenue myself.

Now a lot of PLR is terrible, but some is decent and worthwhile, and it sure saves you the trouble of creating that $27 product. Follow Paul Counts — when he offers PLR, it’s always excellent.

As you build your list, write to it as often as you have time. This is good practice. Jump onto Ben Settle’s email list (it’s free) at BenSettle.com to watch how he does it. Infotainment is the name of the game. Entertain, and then sell something in every email.

So how much will this cost you? You’ll need a landing page, but there are cheap landing page builders out there (I can link you to one if you like). You need an email autoresponder, but Mailchimp is free until 2000 names. For copywriting, that’s something you can figure out on your own by reading good copywriters. Or read a couple books on the subject by Bob Bly, one of the masters. (I’ve even let Bob write copy for me — making him the only person I have ever allowed to to so.) Web hosting, if you decide to get a full-blown website, is not expensive, especially if you use a service like Bluehost, which is good if you’re just starting out. The domain will cost you about $14 per year, including domain privacy. So this doesn’t have to be a huge investment.

How Do I Make This Page Better?

Someone who’s created a business course for homeschoolers wanted to know how to improve the page he created for it. He’s using an easy-to-remember redirect link to take people to that page. I advised him not to use that link as a redirect, but to create something at that link that pre-sells people on his course before sending them to the course. My answer to him follows. (I have X’ed out the name of his redirect URL.)

Here’s my thought. We are really pitching our courses more to parents, who will be paying for them, than to students, who are forced to do what their parents tell them. So I would not have XXXXX.com redirect to your course page, where you’re simply listing what the course covers. You should link to your course on XXXXX.com, obviously, but I think your copy on XXXXX should appeal directly to parents on a visceral level.

In other words, not just: here’s some interesting stuff it would be great for students to know.

Instead, give some scary statistics about unemployed twentysomethings, about kids living with their parents, about student debt, the whole nine yards.

Then: we know the public schools aren’t preparing young people to enter the economy — but neither are most homeschool curricula.

As parents, we want to do everything we can to ensure our kids do as well as, or better than, we did. And in this economy, that means more than just studying the traditional subjects.

It means giving them knowledge and tools no one else is giving them. That’s the best way to ensure they don’t wind up another statistic in the newspaper.

Let’s face it: no matter how talented our students are, we worry about that.

I have that knowledge, and I want to share it with your high-school children.

Etc.

Then link to your course overview page.

Can That Michael Cheney Program Work For Me?

I’m a big Michael Cheney fan; I think his Commission Machine program is scandalously underpriced, and is the best affiliate training program you’ll get anywhere near a price like that.

But as of February I’m also a member of his high-ticket 7-Figure Franchise. If you’re a Facebook friend of mine, you’ve probably seen Michael tag me to congratulate me on high-ticket commissions I’ve earned.

There’s no question the thing works. I ran a week’s worth of emails about it starting on March 28, and then I adjusted my (modest) email list on this subject to make sure everyone joining gets a 7-day campaign about Michael’s Commission Machine program. Once they’re in Michael’s funnel, they get pitched, in his entertaining style, on his other products, and I earn commissions on those, too.

I’ve barely even mentioned his high-ticket product itself. Instead, I’ve just told people about his $20 product, and Michael’s emails do the rest. Since March 28, I’ve pulled in $18,927.86, almost completely hands free.

I realize how ridiculous this sounds, believe me. But the Franchise is a brilliant idea, and the logic of it is unassailable.

Someone wrote to ask a very reasonable question: what could a newbie, with no email list, expect to achieve with this? Here’s my answer.

If you send traffic to his optin page — my redirect link is http://www.happyearner.com/youareintrigued — it absolutely does work. You do get commissions, and you do get the occasional $1000 commission without really trying. Once you send the traffic, his email sequences do all the work. Does it almost sound too good to be true? Yes. But I have the income statements to prove how well it’s worked for me.

I started doing this with an email list (my Happy Earner list) of only 5800 names, which is a small sliver of what the big guns have. But since I use Michael’s methods and I don’t bore my list to death, my people actually open my emails, and I’m competitive with some of the biggest affiliates in the world.

FYI, the one feature of the 7FF I don’t use is Michael’s emails, simply because they’re not my style. People know me, and those emails aren’t me. So I write my own emails.

My promotion of the Commission Machine, a product I love, went so well that I decided I wanted to just keep pouring $ into Michael’s funnels. So I’ve revamped my Internet marketing email list so that people get a 7-day Cheney sequence when they join the list, to make sure all my people are at least aware of what he’s offering and have a chance to opt in.

As of today, I’m looking at over $18,500 in revenue over a six-week period, just for sending a bunch of emails one week. It’s crazy.

So the question is: could a newbie do as well?

Not right off the bat, no, but then you don’t need $18K in six weeks.

(And by the way, that’s just from promoting Michael’s products. If I used all his affiliate campaigns, I’d make even more, but I have my own schedule and plans for affiliate campaigns.)

One of the benefits of the program is the video recordings of Michael’s January 2017 seminar in Edinburgh. I’ve watched them all. They pretty much take you from 0 to awesome. You might want to go through The Commission Machine first (the 7FF includes all his products). You will know just what you need to do.

Although Michael says an email list is not strictly necessary, you’ll want to build one. I know several people who have had decent success with this without a list. If you want to have life-changing success with it, as I’ve had so far, you will want a list. That can be your spare-time project. One of Michael’s products (which, again, is included with the 7FF) is a course on how to build a list of email subscribers.

Every single affiliate marketer started with a list of 0. There are all kinds of resources on how to build one. As for what to send to that list, Michael even writes the emails for you (though as I said, I don’t use this feature of his program; I prefer to write in my own voice).

Nothing beats email for online sales. Building a list is a matter of elbow grease. Put in the work, and it will come.

Want to be able to ask me your online earning questions? I have a private email address that goes straight to me, and that you can use for 30 days if you pick up JVZoo Academy through my link.

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