Tom’s Tips

LATEST TIPS FROM TOM

Learn From the Master

January 21st, 2017   |   By Tom Woods

Here’s your weekend assignment:

Listen to my interview (at the bottom of this post) with Ben Settle, master of email marketing.

Email marketing? Woods, you say, that sounds too technical, and not relevant to me.

My answers:

(1) After you listen, you’ll say: Woods, you were right.

(2) You only think it isn’t relevant to you. If you’re looking to build an income stream online, learning this stuff isn’t optional.

(3) Have I led you astray before?

Here’s a promise:

Listen to this interview, and you’ll learn something about marketing and earning income online.

And you’ll be entertained.

Ben shares how and why he defies the conventional wisdom when it comes to email marketing and selling his product (or affiliate products). I myself do what Ben teaches, and I’ll tell you: it works.

I lay out the three things someone needs to do to start generating income online.

We discuss several don’ts, and a couple key do’s.

Listen below:


My Advice to Counterfeiters

January 19th, 2017   |   By Tom Woods

A woman in Gainesville, Florida, was arrested this week for passing counterfeit bills.

She had simply photocopied twenty-dollar bills in a photocopy machine.

My advice: don’t do that.

You will not be surprised to learn: they were quickly spotted.

She first used them at an Applebee’s to pay her bill. When she tried using them at Walmart and the cashier questioned her, she fled.

She was later taken into custody thanks to a cell phone she had left behind.

Using a photocopier to counterfeit money sounds about as clunky as my own sad efforts to create graphics.

They look ridiculous, and everyone knows I made them myself.

Yet as someone who makes a living online, I need to make them. And I need to not spend $300 every time.

You, too, don’t want to look like someone who photocopies $20 bills. And you also don’t want to spend so much on graphics that you’re tempted to start photocopying $20 bills.

Solution:

http://www.happyearner.com/graphics

The doors close on this tonight, so this is your last chance. You’ll need this someday. Take a look.


My Kindergarten Teacher Said I Might Be ‘Mildly Retarded’

January 16th, 2017   |   By Tom Woods

I learned to read before I was three years old.

This did not impress the kindergarten teacher at the Hood School, who broke the news to my parents that I might be “mildly retarded.”

She proceeded to list a series of things I couldn’t do. One of them was skipping. (What kind of boy skips in the first place?) I’ll never forget that night, when my extended family vainly skipped through the living room, as I cried in the corner.

Also, my drawings were terrible. He doesn’t draw hands on his people!

Um, their hands were behind their backs, genius.

I wound up flourishing when we moved to another town and I entered a different school. My mother later told the whole story in a blistering letter to the editor of the local newspaper in our old town.

I’ll admit, though: to this day I have zero artistic ability and no design sense to speak of. But like anyone doing anything online, I need designs for eBooks, box covers, Facebook ads, flyers, logos, and other things, too.

Outsourcing works, but it can be pricey, and you can wind up unsatisfied and with no recourse.

The whole situation is frustrating and expensive.

Or you can try to do it yourself, and wind up putting out product that makes you look like an idiot.

The solution:

http://www.happyearner.com/graphics


The Lazy Bum’s Guide to Online Success

January 14th, 2017   |   By Tom Woods

I like easy.

I don’t like physical inventory.

I don’t like shipping stuff through the mail.

I don’t like processing returns.

I don’t like things that take forever to do.

I’d rather spend all that time with my kids.

I like easy, and there’s no product easier to create or sell online …
… than a simple, straightforward instructional or how-to eBook.

http://www.happyearner.com/ebookhowto

Why are eBooks the perfect information product to sell on the
Internet?

>> 100% profit margin.
>> No printing costs.
>> No inventory to store.
>> Quick and easy to update.
>> No shipping costs or delays.
>> Higher perceived value than regular books.
>> Quick, simple, and inexpensive to produce.

In his eBook Writing E-Books for Fun & Profit, Bob Bly will show you how to make a go of creating and selling simple eBooks.

Who’s Bob Bly? Only “America’s best copywriter,” according to McGraw-Hill. (A copywriter writes advertising text, or “copy.”)

He’s also someone I gladly paid thousands and thousands of dollars to do a project for me.

Oh, and he’s written 85 eBooks.

I think he knows what he’s talking about.

Later this year, Writing E-Books for Fun & Profit will sell for $59. However, to make it affordable for you to get started in eBook publishing, he’s letting my subscribers have Writing E-Books for Fun & Profit for only $19 today — a juicy $40 savings.

Plus, grab his book through the link below and forward me your receipt, and I’ll send you two awesome bonuses:

(1) Our eBook and video mini-course on how to narrow down the niche for your blog or online business;
(2) My screencast video showing you how I monetize my own websites.

Oh, and if you hate Bob’s book he’ll refund your money and you can keep the book (and my bonuses) anyway.

Am I crazy to do this? Maybe…crazy with awesomeness.

These bonuses are vanishing at midnight, so get clicking:

http://www.happyearner.com/ebookhowto


Next Person Who Tells Me to Follow My Passion Gets Smacked in the Face

January 14th, 2017   |   By Tom Woods

“Follow your passion.”

OK, in the abstract I guess there’s nothing wrong with that.

But in lots of particular cases, it’s downright bad advice.

Like when you’re trying to choose what niche you want to focus on when trying to earn money online. Most people aren’t “passionate” about more than a few things, if even that many. So if you limit yourself to what you’re “passionate” about, you’re sharply limiting your opportunities.

As Internet marketer Paul Counts puts it, if you start raking in the dough in a particular niche, you’ll get passionate about it pretty fast.

Boom.

Still, finding the right niche is often the difference between runaway success and years of struggle.

To help you make the right decision, we’ve got an eBook and mini-course on finding your niche. I’m throwing it in as a free bonus for anyone who picks up Bob Bly’s invaluable book Writing E-Books for Fun & Profit through the link below.

I’m also throwing in a screencast video in which I show you the ways I monetize my sites.

Just copy and paste your receipt into my contact page and I’ll send them along.

Bob has written 85 eBooks. He’s the expert. If you hate his book, he’ll refund your $19 and even let you keep the book. You can keep my bonuses, too.

But I’m taking those bonuses down at midnight, so get passionate about grabbing Bob’s book:

http://www.happyearner.com/ebookhowto


What Are You Sitting on That Other People Want?

January 14th, 2017   |   By Tom Woods

How’s this for awesome?

The great Bob Bly, who wrote the sales copy for my Liberty Classroom website, took some old stuff collecting dust on his hard drive and made an eBook out of it — and generated six figures.

Lots of people don’t realize they have knowledge other people would pay for.

For instance, Bob realized he had a hard drive full of material that people like him — fellow email copywriters — might be interested in: model letters, client agreements, checklists, press releases, invoices, and so on.

So why not put them together as an eBook?

Putting those documents together took about two hours. Bob then gave the manuscript to a graphic artist to design a cover and the interior pages, and turn it into an eBook with the title The Copywriter’s Toolkit. That cost $200.

How’d it turn out?

He’s sold 2,317 copies, for a total of $117,663 in revenue.

Yup, that’s real.

In the past I’ve told you about Bob’s book on writing for Kindle. He’s also written a more general book about eBooks — basically, creating PDF books and selling them — called Writing E-Books for Fun & Profit.

Bob himself has written 85 eBooks. He knows what he’s talking about.

Grab his book through the link below and forward me your receipt, and I’ll send you two free bonuses:

(1) Our eBook and video mini-course on how to narrow down the niche for your blog or online business;
(2) My screencast video showing you how I monetize my own websites.

Oh, and if you hate Bob’s book he’ll refund your money and you can keep the book (and my bonuses) anyway.

So now it’s ridiculous not to do this:

http://www.happyearner.com/ebookhowto


Envy of the 1% Gets You Nowhere. Let People Envy You Instead

January 9th, 2017   |   By Tom Woods

Guess what: the old man has learned a thing or two after making a living almost entirely online for the past six years.

I know the good guys, the bad guys, and the outright shysters.

I know what you need to learn right away, and what can wait until later.

I know the resources you need.

Hence all my emails. (Hop on my list by clicking here.)

Sometimes they have tips from my own experience.

Sometimes I introduce you to reliable people and products that can get you from A to B.

Sometimes I throw out possible business or side-hustle ideas.

And I’m not shy about telling you, “This is something you should buy.”

I’m not a snowflake who tiptoes around selling something. I agree with Ben Settle: if I have or know of a product that can solve people’s problems, I have a duty to tell them about it.

I’d be doing you a disservice if all I did was email you “success quotes” and other waste-your-time crap.

If I start doing that, you have my permission to remove my limbs.

My recent kick has been creating websites for local businesses. It’s a great idea for virtually anyone, even teenagers.

Especially when you can use a website creation platform that does the hard work for you.

As people saw in our live workshop last week, the platform I found is incredible: easy, intuitive, and full of scores of website templates for all kinds of businesses.

Yes, you have to pay for it. But what they’re asking is a pittance, especially with the 60% discount they’re giving my readers.

But tomorrow night at midnight the replay comes down and the regular prices, without the 60% discount, will be restored.

Do not weep about what might have been.

No more living in fear of the pink slip.

No more envy of people with multiple income streams, or who work from the beach.

Let other people envy you for a change.

But it’s slipping away:

http://www.happyearner.com/localreplay


I Had the Filthiest Job at Harvard

January 7th, 2017   |   By Tom Woods

Going to Harvard sure sounds glamorous.

But someone has to clean the toilets.

That someone is the author of this very blog post.

Harvard dorm rooms are nicer than at most colleges. Nearly all of them have fireplaces, and they also have private bathrooms. None of this gang-shower-down-the-hall-like-you’re-living-at-the-YMCA horror. You had your own bathroom.

Some sucker had to clean them. That was my job. I cleaned bathrooms at Dunster House, the building where Will’s girlfriend lived in the movie Good Will Hunting. (That’s not the real interior of Dunster, though.)

It was about as unpleasant as you’re thinking it must have been.

I don’t care how “privileged” their background — college men are not known for keeping a clean bathroom.

In those days the Internet was still in its infancy. Had it been around then, I hope I would have been entrepreneurial enough to figure out that it was a ludicrous waste of my time to spend eight to 15 hours per week cleaning bathrooms.

I could have been earning probably ten times as much creating websites for local businesses.

We held a workshop yesterday on how to do that. I found you guys a platform filled with templates for all kinds of businesses. It’s truly idiot-proof.

And the beauty is: no one else is going to approach businesses in your area with a website creation offer. Everyone else is doing the equivalent of cleaning Harvard bathrooms.

Watch this, and then try to tell me you couldn’t do it. You absolutely can. Or your teenagers can — instead of wasting summers doing menial jobs, they can be building portfolios (not to mention their self-confidence).

Check it out — but do it quickly, because it’s being taken down soon:

http://www.happyearner.com/localreplay

 


Dumbest Business-Related Comment of the Past 20 Years?

January 4th, 2017   |   By Tom Woods

Best clueless line of all time:

“By 2005 or so, it will become clear that the Internet’s impact on the economy has been no greater than the fax machine’s.”

That was Paul Krugman in 1998.

Ouch.

Actually, the Internet has changed everything.

And it has made possible the kind of lifestyle I myself enjoy: wherever there’s WiFi, I can work. No boss, no fixed schedule, no workplace politics, no physical inventory. Just doing what I love to do.

One of my favorite early Internet stories:

Steve Hogarth, of the band Marillion (which has sold in excess of 15 million albums), tried explaining to American audiences that he couldn’t afford to tour in the U.S. The books just didn’t balance. Their fan base was in Europe.

But on the fledgling Internet of the 1990s, Marillion fans banded together and raised $60,000 — and then pledged to buy tickets on top of that if Marillion came. Which they did.

Hogarth (whom I have interviewed on the Tom Woods Show) later noted that here he was the lead singer, and he had no idea this was even going on. Suddenly, they had this pile of money.

But he was a quick learner. “Whatever this Internet thing is, we’d better get on it,” he said.

He then crowdsourced their next album, long before Kickstarter. He told fans: we’d like you to buy our next album before we even record it.

OK, sure, they said.

Every fan who pre-ordered the nonexistent album was thanked inside the album sleeve when it came out.

Other struggling bands, not wise to the benefits of the Internet, missed out on these advantages and opportunities.

Even now, in 2017, small businesses are being left out of the raging cash machine that is the Internet. They have no website, or a ridiculous one.

Meanwhile, the Steve Hogarths of the world are cleaning up.

That’s where you come in. I have a tremendous platform you can use that has pre-built templates for scores of business niches. Play around with the template to make it unique, insert the info for a local business, and voila: you have a great website nobody else is going to approach that business to offer.

It’s an excellent side (or main) business opportunity, even for young people.

Don’t even think about missing the workshop we’re holding this Thursday to show you how to do it, even if you’re a design-impaired, low-tech doofus like me.

Reserve your spot:

http://www.happyearner.com/local


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