November 12th, 2018 | By Tom Woods
When I told my college roommate, who was from Brooklyn, that I would be attending Columbia University for graduate school, he told me how I’d know I had truly become a New Yorker: I would reach stage four.
The four stages involved the subway.
Stage 1. You walk down the subway platform, and you wonder what that liquid on the ground might be.
Stage 2. You say to yourself, “Wait a minute. Could that be…?”
Stage 3. You walk right through it, paying no attention.
Stage 4. You’re on the subway platform late at night, there are no facilities, and you really have to go….
I never got to Stage 4, thank goodness.
You’ll note that the progression from stage one to stage four involves becoming desensitized. What once got your undivided attention no longer even registers.
Is that happening with that online income stream you promised yourself you’d build, as insurance against the pink slip?
You were all excited, and as the crush of daily life has taken over again, it’s back to meh.
I’m going to jolt you back into excitement and determination.
I managed to get Paul Counts, Patrick Henry’s seventh great grandson — no joke — to join us for a live Q&A. Ask whatever you want, and Paul, who’s a master of online business, will give you a good, meaty answer.
Paul, who’s been working for himself online for 19 years, knows everything there is to know about this stuff.
Bring your questions, or just listen and learn.
But for the sake of all that is sensible, reserve your spot and be there:
November 11th, 2018 | By Tom Woods
Here’s how you can build a lucrative asset most people would kill for, without spending a dime.
In fact, this is precisely how I do it.
The strategy goes like this.
Offer a report or an eBook that helps solve a problem. (If you’d like to know easy ways to do this, ask us about it in the live Q&A we have coming up; trust me that this is not difficult.) In order to get the report, the visitor needs to enter his email address.
You are now building an email list, an asset of enormous value. (I know you know this by now.)
Now here comes the key step.
Once the visitor has opted in to get the report, take him to a page making him a one-time paid offer. (At the moment the person has shown an interest in the free content you have to offer, it makes sense to offer an inexpensive paid product that is related to what he opted in for.)
A modest percentage of people will take you up on this offer.
Here’s the beauty of this strategy: the money you earn from sales of the paid product can then be spent on paid traffic methods to build your list further.
In other words, you don’t use this money to enrich yourself, at least not directly. You pour it right back into your list-building efforts, and thereby make the building of your biggest asset completely costless.
Neat trick, eh?
This is called a “self-liquidating offer.” It’s one of those secrets few tell you about.
Of course, I left out one hurdle: how the heck are you going to create a paid offer in the first place? That sure sounds like a lot of work!
I’ll tell you how I did it.
I bought the rights to an extremely helpful tech course by Paul Counts that people working online are going to need. Over 100 bite-sized, step-by-step videos.
So I didn’t even have to create the paid product. I bought the rights to Paul’s and sold that. I don’t owe Paul anything after paying $97 for the rights. I keep all the dough I earn.
Last time I checked (it’s gone up since then), Paul’s course has brought in $53,676 for me since October 2016, and that’s from barely even trying.
Nowhere do I advertise this course. The only way you can get it is by signing up for my eBook, and even then I don’t advertise the offer until the person’s email address has been entered.
And by the way: why wouldn’t it bring in that much? After all, it solves a major problem my audience has. If they didn’t have that problem they wouldn’t be seeking out my eBook in the first place.
Here’s the punchline: this Paul Counts fellow is going to answer your questions in a live session this week.
First he’s going to give us a presentation building on what I just explained here (valuable stuff, surely, right?). And then he’s taking your questions, on whatever you’re stuck on, even if you’re stuck on step one.
I don’t think I’ve ever managed to swing something like this before, with someone as experienced, knowledgeable, and successful as Paul.
So please: make the time to be there.
And remember: Paul is the seventh great-grandson of Patrick Henry, so there’s a certain novelty involved in chatting with him….
Reserve your seat right away:
October 5th, 2018 | By Tom Woods
In 2009 I had a book on the financial crisis spend ten weeks on the New York Times bestseller list — and then never come out in paperback.
Evidently the hardback sold well enough that the publisher decided it wasn’t in a hurry to produce a paperback edition.
I had written it in a month, since the publisher said mine had to be the first book on the crisis if I expected to get any traction.
A horrible ordeal.
But an amazing result.
Well, I’m happy to announce that a tenth-anniversary edition of Meltdown is about to be released…in paperback.
My publisher was so helpful to me: I did some good television, a ton of radio, and some print interviews, and I promoted the book at a whole bunch of events.
In general, though: publishers suck a lot of your revenue, and don’t do much for you (except prestige, which I grant).
That’s why I, and lots of other people, have turned to self-publishing: you get to keep a lot more of the moolah.
The one problem: there’s a learning curve, and a lot to keep straight: cover design, editing, interior, marketing, distribution, etc.
You can spend 500 years mastering it all, and then hating your whole project, or you can get a little help and enjoy your life.
Plus, the checklists and videos I’m recommending come with the right to resell them as your own product. Somebody in your audience (blog, social media, whatever) needs this and will thank you for it.
Seems like there should be a catch, but there isn’t.
Except that the price goes up by 60% at midnight.
Keep your sanity. Click this link:
October 2nd, 2018 | By Tom Woods
Remember when as a young person you were impressed to learn that someone had written a book?
Then, 250 crappy books later, it didn’t impress you quite so much?
Here’s the thing: writing a book — even a short one (plenty of eBooks are well under 100 pages) — opens doors for you. It positions you as an authority, and in fact may be the quickest route to authority status.
It builds you an audience.
It gets you media attention, which builds your audience and readership still further.
(Believe me, as a guy who needs five podcast guests per week, someone who approaches me having written even a little book is a lifesaver.)
You prove something to yourself by writing it: yes, I am an action taker, and yes, I’ll emerge from my comfort zone.
So instead of looking at the authors of all those crappy books with contempt, we should instead say: even these knuckleheads figured out the value of writing a book.
There’s a lot to it, if you really want to do well. You may even give up, and wind up as so much roadkill on the information superhighway.
I won’t let that happen.
Here’s the best way to keep everything straight, not to miss anything, and to maintain your sanity:
September 12th, 2018 | By Tom Woods
Last night Bruce Willis sauntered into Playa Betty’s on Amsterdam Ave in Manhattan, where a friend and I were eating.
It’s right near the Beacon Theatre, where Ian Anderson/Jethro Tull would be performing that night.
My friend and I put it together: Willis is known to be a progressive rock fan. He’s eating near the Beacon so he can get to the concert.
Ding ding ding.
I’d managed to get myself rather a nice seat for the show. What I didn’t realize was: Bruce Willis would be sitting right in front of me.
Since he was sitting in the seat on the end, he was able to stand in the aisle for a few minutes here and there and in effect lead the cheers. I grinned like an idiot at him and complied.
What a great night.
I’m not asking you to rescue hostages at Nakatomi Plaza, or run around New York City solving riddles with the Samuel L. Jackson character.
I’m asking you to make a micro-commitment to yourself, with a product that’s less than $10 and requires zero prior knowledge or tech skills, but which certainly works to bring in nice little paydays here and there. It’s a method I’d never seen before, but I instantly saw the value in it.
Plus I’ve loaded it with bonuses.
But the price goes up at midnight.
Yippie ki yay, Benjamin Tucker: