December 15th, 2016 | By Tom Woods
Here’s something I’ll bet you never thought you’d do – but I’m sure some of you have secretly thought about it.
So far I’ve challenged you to take action in a variety of ways that might take you out of your comfort zone: e.g., starting a website, launching a podcast, or creating a product (like a card deck).
We all have our comfort zones. In principle there’s nothing wrong with them. But over time they can become like prisons.
Here’s what I’m challenging you to think about today: writing an eBook for Kindle.
Virtually every influential person you can think of has, at one time or another, written a book. It can position you as an authority. It can build your name recognition. It can open speaking and media opportunities for you. It can even earn you some dough.
But I get that it sounds like a scary proposition. And frankly, most people think of writing books as something other people do.
Writing books, creating products, launching a podcast, making a fortune from an affiliate site, building an email list, creating and selling an online course – that list of things other people do sure is long, isn’t it?
Maybe it’s time to start thinking another way.
On the other hand, the process of writing and publishing a Kindle eBook can seem daunting to a beginner. You have a lot more questions than you have answers.
So let me recommend a book, co-authored by Bob Bly: Write and Sell Kindle E-Books for Fun and Profit.
Who’s Bob Bly? Only “America’s greatest copywriter,” according to McGraw-Hill. (A copywriter is someone who writes advertising text, or “copy.”)
Know who wrote the sales page you see at LibertyClassroom.com? Bob Bly.
I wanted to hire the best.
That cost thousands and thousands of dollars. Reading Bob’s book costs you a pittance.
He’ll get you up and running as a Kindle author in no time. And he’s so sure his book is helpful that he’s willing to give you your money back AND LET YOU KEEP THE BOOK if you don’t agree.
Plus, forward me your receipt — copy and paste it into my Contact page — and I’ll send you a bonus: a 35-minute screencast video showing you the various ways I monetize my website. Selling physical books or eBooks is a great way to monetize a site, but I have a bunch of others, and I’ll reveal them to you in this bonus video.
Keep that bonus, too, even if you get a refund on Bob’s book. It’s truly no-lose.
I’m pulling the bonus in two days, so get grabbing:
https://www.happyearner.com/kindlebooks
December 14th, 2016 | By Tom Woods
Three months ago, Eddie Antar died.
Never heard of him, you say. But if you lived through the 1980s, as I did, you do know him.
He was Crazy Eddie. His prices were “insane”!
Crazy Eddie shouted and flailed about, letting you know all about his deals. You can find his old commercials on YouTube. He became a phenomenon. And very rich. (He later wound up in federal prison, but that’s another story.)
I loved his commercials as a kid. I thought: this guy must be rich. And he was.
Still, that selling style isn’t for me. I prefer something a little less flamboyant, a little more restrained. Just as in-your-face as Crazy Eddie, but more methodical, more take-it-or-leave-it, more no matter how much you beg, this offer ain’t coming back.
Kind of like a clock. A cold, relentless clock that ticks without mercy, until the offer disappears.
Kind of like this:
https://www.happyearner.com/timer-pal
December 11th, 2016 | By Tom Woods
At this point I love marketing so much that I’m in quiet awe when the tricks of the trade are used on me.
Case in point: I was looking online for a hotel room the other day.
Not only did the site tell me how many rooms were left, but it also told me how many people were considering that very room at that moment.
In other words: you’d better act now, or someone else will get your room.
That’s smart!
Scarcity gets people to act. That’s why it’s used so much and in so many different ways.
Scarcity is so powerful that Jeff Walker, whose Product Launch Formula has earned him revenue in the 8 figures, releases that product for only a single week each year.
People don’t like missing out on things. A strict deadline, coupled with a timer, pushes them off the fence. Otherwise they’ll mull over your offer forever and never take action.
If you’ve ever followed any of my Black Friday campaigns at LibertyClassroom.com, you know how I capitalize on this. And believe me: I wouldn’t keep doing it if it didn’t work bigly.
Here’s the what and how:
https://happyearner.com/timer-pal/
December 8th, 2016 | By Tom Woods
I’ve been talking podcasting with my email list this week.
Podcasts can help you grow your audience, your skills, your connections, and your income.
And it can really help your business, both in terms of positioning and sales. Your competitors do not have a podcast. Woods’s Law — nobody ever does anything — is your friend here.
I mentioned John Lee Dumas, whose Podcasters Paradise website I myself joined two years ago, and who earns a six-figure MONTHLY income from podcasting.
Here’s the replay of John’s most recent podcast masterclass. Believe me, you’ll want to set aside the time to watch:
http://www.eofire.com/podwebinar
If you do decide to join me at Podcasters Paradise, John’s excellent podcasting community, here’s a special bonus: if you use my affiliate link, I’ll jump on Skype with you for a 30-minute Q&A session about your existing or future podcast. After over 800 podcast episodes I’ve learned a thing or two, and I’d be glad to help you for free.
Watch the masterclass first, by clicking the link above. When you’re ready to join and if you want my bonus, use this link:
https://www.happyearner.com/getparadise
December 7th, 2016 | By Tom Woods
I want my kids to see their parents helping other folks out.
On the local level we enjoy giving anonymous help to people we know who need it. And my kids and I have started taking time to look through sites like DonorSee, GoFundMe, and Indiegogo, and we decide on causes we agree are especially compelling.
While on one of those sites with the kids over the weekend, I found myself looking through the entrepreneurial section. Lots of really clever ideas are being funded, sometimes very heavily, by a consuming public that sees their merits.
And it was there that I discovered the business idea I mentioned to you yesterday: card decks.
Here are some decks of cards (of all kinds, most of which aren’t traditional playing cards or even games at all) that generated interest on Indiegogo and Kickstarter:
Remember, this money is raised from BUYERS:
And believe me, I chose these pretty much at random. There must be hundreds of successful examples.
I had no idea decks of cards were a genuine business idea.
I’ll bet you could think of a good deck idea. Then what the heck: test it out on Kickstarter to see if there’s an audience for it.
But Woods, it’s not that easy — don’t I have to be an artist? And how would I produce the cards? Where would I sell them?
All good questions.
Answers:
https://www.happyearner.com/decks
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