A few days ago, the heroic Jordan Peterson found he could no longer upload any videos to his YouTube channel.
We’ve heard horror stories about content creators on YouTube waking up to find all their content demonetized — which means they can’t earn revenue on all their hard work anymore.
This policy change affected a great many people, including a popular YouTube personality known as Sargon of Akkad; I discussed it with him not long ago on my podcast.
I realize YouTube has the right to set whatever policy it wants. And I have the right to help people not be victimized by it.
So what can we learn from this?
(1) Social media is great, but you’re not ultimately in control. What social media giveth, it can taketh away.
(2) Use social media to draw people to something you do have control over: your email list, or your website.
Trust me, I am giving you good advice here — as these sad stories amply testify.
If you make YouTube videos, send viewers to content hosted on your site (a longer video — possibly hosted on a service other than YouTube, or a blog post, or a free giveaway, or whatever).
Build up an audience that’s independent of these SOBs.
But Woods, you say, starting a website sounds like so much work!
What if you could use your voice to tell a robot how you want it to look?
And if you grab that robot by midnight tonight, I’ll give you a free Skype consult — we’ll review your site, discuss potential improvements, and make your web presence into a well-oiled machine.
I’ll be available for that Skype call up to 365 days from now. Just send me your receipt.
Don’t let YouTube wreck your dreams. Build something that’s your own.
Take action by midnight, and you’ll get my services, too, as a bonus:
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