I’m not saying you’re lazy. You’re probably not.
But if you’re like me, and the rest of the human race, you’d rather reach your goals with the least possible effort.
I’m getting good at that.
Instead of writing eBooks from scratch, I convert my podcast episodes into transcripts, and release them as books. That’s called “repurposing,” which sounds nicer than “lazy man’s method.”
Instead of creating everything from scratch, I sometimes buy licensing rights. I once bought a license to resell a plugin I use (it generates very nice countdown timers for my promotions).
That means I didn’t have to develop the plugin myself (as if a tech idiot like me would know the first thing about that). I could just sell it and keep all the dough.
As I mentioned in a previous email, I once bought the rights to an extremely helpful course, which has helped a great many of my listeners, for $97, and turned it into (as of this writing) $44,793.
Sure beats creating it from scratch, especially when I couldn’t have done nearly as good a job myself.
Still, I had to sell these things, and some people are spooked by selling. It sounds hard.
So what if all you had to do was give things away?
What if all you had to do was give away genuinely valuable training, of the kind a huge number of people are looking for?
I’ve done it myself.
You’re the good guy: you just give away free stuff.
Then the sales funnel takes over.
The prospect is then presented with a $9.95 upgrade. If he takes it, you get all $9.95.
He’s then presented with a $97 upgrade. If he takes that, you get all $97.
Meanwhile, you haven’t had to sell a thing. You’ve just given away valuable content that people will thank you for.
I’ve done this (if you’ve been on my list for a while, this will ring a bell) myself, and I can attest that it works.
I lay it all out for you in what I’m pretty certain you’ll find a valuable backgrounder (though FYI I’m taking the video down Monday night):
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