I can reach a decent number of people, but I’m no Oprah.
Chances are, the same is true of you.
Now: what should we conclude from this?
If, say, $20K per month in revenue is what you want, you could get that by selling a $10 product to 2000 people (not impossible, but hard work month in and month out), or a $2000 product to 10 people.
I’m an author, and I sell a lot of books. But if you knew how little per copy an author earns, you’d almost feel sorry for me. If I want to earn a fortune through books, I need to sell an absolute boatload.
Now I’ve been lucky: on some occasions I have managed precisely this. But it’s really, really hard, and few authors ever accomplish it.
What actually helped make my family financially comfortable was my decision to sell (not exclusively, but primarily) higher-ticket products.
I don’t need to make 40,000 sales in order to make a living. And that’s a good thing: selling to 40,000 people is hard.
And this is the point our friend and three-time Tom Woods Show guest Steve Clayton is making: for people like us, who won’t ever have Oprah-sized audiences, the math behind higher-ticket sales just makes sense.
But Woods, you say, I have nothing to sell.
Oh, but you do.
Come on and join us for Steve’s live workshop with me online and we’ll walk through the whole model.
As you know from episode 1018 of the Tom Woods show, quite a few Tom Woods Show listeners have learned from Steve, worked with him, and had their lives completely transformed. These are real people — people you can even find in my private group.
Guess who else’s life will be improved: Scott Horton’s.
For everyone who attends our online session and stays through the end, we’ll be donating $10 to the Scott Horton Show. If I can get hundreds of you to join us — and you will consider it time very well spent, I assure you — that means thousands of smackers for the deserving Scott.
Click on the link and sign up. Do not click on the link and not sign up. Click on this link with determination. Sign up, and join me as Steve, who’s done so well by my folks, lays out the awesomeness for you:
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