Here’s another reason I’m not nostalgic for yesteryear, and I’m happy to be alive in 2017.
Suppose you learned eCommerce from Steve Clayton and you’ve hit on a great demographic that responds well to a particular product. Maybe it’s women in their 30s who like Oprah. (Yes, you can target that kind of audience!)
You can then turn around and say to Facebook, in effect: “OK, I’ve come up with a good group that likes this product. But can you try to find other people you believe to be similar to these, who would therefore also like the product?”
And Facebook does it.
They’re called Lookalike Audiences.
No guy running a corner store has access to a tool like that. It’s truly amazing.
Facebook does the work for you.
I’d wager 99% of the public has never heard of this tool. Can you see how, if you knew how to use this, you’d be at a massive advantage over people who don’t?
Welcome to 2017.
This is why I don’t accept the griping and complaining about the modern economy. The average Joe has at his fingertips the kind of tools that would have seemed to marketers past like something out of science fiction.
Today is the day of the presentation I’ve been telling you about by Steve Clayton, master of eCommerce. I cannot urge you strongly enough to make the time to attend this presentation.
Steve has had amazing success in eCommerce, and he’s shown thousands of people how to open their own stores from their laptops.
Believe me, plenty of knuckleheads are cleaning up online this way. You are smarter than a knucklehead.
Make the time to join us at 5:00pm Eastern Time (or even a little earlier to make sure it hasn’t filled up) today. You will not be sorry you did.
And if you decide to try your hand at an online store, well, I’m going to do it along with you. We’ll learn together.
Plus, I’m donating $5 to Antiwar.com for every person who shows up for this live presentation. Let’s raise thousands of dollars for them.
Reserve your spot, and I’ll see you at 5:
https://www.happyearner.com/factory
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