The Key Selling Tool Most People Screw Up

It’s email, of course.

Even now, it’s still by far the best way to sell anything online.

But as Daniel Levis pointed out in his recent interview with me, most people make one of two mistakes.

(1) They give away free content upon free content, only sheepishly selling anything, if ever.

(2) They send out nothing but straight sales pitches.

As with so many things, to get good at email marketing involves doing things other people don’t do. Yes, you should certainly sell in your emails — as Ben Settle says, if you have a product that can help people with a problem they have, it is your moral duty to make them aware of its existence.

But your sales pitch can’t be a sledgehammer.

It’s a subtle thing you need to pull off. And frankly, it takes practice, and guidance.

I strongly recommend you check out Daniel’s webinar tomorrow (Wednesday, October 26). He’s going to go over what you need to know. I’ve hired Daniel as a consultant for my own email, and I’ll tell you: you’ll want to take notes.

No replay of this webinar, but he’s having two sessions: 11:00am ET and 4:00pm ET. I’ll be watching the morning one.

Morning signup link: https://www.happyearner.com/levisclinic1

Afternoon signup link: https://www.happyearner.com/levisclinic2

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