So Clueless I Nearly Made a Marketer Cry

“Hey, Tom,” said a marketing genius I know — we’ll call him Merlin — back in early 2011. “How are you monetizing your website?”

“You have a following,” Merlin said. “So what’s your monetization strategy?”

My reply? “Well, I, uh, belong to the Amazon affiliate program, so I earn $1.50 or so every time someone buys a book through my link….”

You should have seen his horrified face.

I kid you not: right there, on the spot, he flat-out TOLD me what I should be doing. I should create a digital product based on my strengths.

It was pretty obvious after he said it, but trust me, it wasn’t obvious before.

After I created that product my life was far less insane, financially precarious, and uncertain.

But Woods, you say, of course I’d like to do the same, but what would I do, and how would I do it?

Answer: brainstorm with your own Merlin.

I happen to have a link to him:

https://www.happyearner.com/digital

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