February 25th, 2017 | By Tom Woods
Plenty of libertarians get this wrong.
They think it’s “censorship” when, for example, a website owner deletes someone’s comments.
Of course it isn’t. You don’t have “freedom of speech” on someone else’s property. Unless you think I have the right to harangue you as you eat dinner in your own home.
Whoever owns the property sets the rules.
That’s why the old chestnut about shouting “fire” in a crowded theater is so ridiculous. “See,” the know-it-all says, “everyone has to admit that for public safety there are cases where we have to restrict free speech!”
Wrong!
It’s again a question of property rights. Whose theater is it? No theater owner is going to want people crushed in a mad rush to the exits. So the property owner will set rules pertaining to disruptions of his productions, and that will include prohibitions on shouting “fire.”
So again, it’s property that resolves these questions.
Why do I bring this up?
Suppose you boost one of your posts on Facebook, and you’re hoping to sell some product. Suppose further that someone in the comment section makes fun of your product, or calls the offer a scam, or whatever.
You should instantly delete those comments and ban the person writing them. No question about it. It’s your page, and you set the rules. Idiotic and hostile comments will harm your sales.
I see this all the time, though: horrible comments on sponsored posts, and the post creator doesn’t bother to keep an eye on them. You should.
For that matter, you should respond to all comments. The more activity there is in the comments section, the more organic views your content will get.
There’s lots more great advice where this came from inside Steve Clayton’s PDF summary of all the best practices and recommendations of his top eCommerce students – people whose online stores bring in at least $30K in monthly revenue.
Gee, think that’s the kind of thing it would be useful to read?
And Steve’s giving away $5000 to a lucky downloader of this PDF.
Here’s your easiest decision of the day:
https://www.happyearner.com/transcript
February 24th, 2017 | By Tom Woods
I am going to commit an atrocity the next time I hear a leftist or a nostalgic conservative tell me how much better the economy was in the 1950s.
Think about the guy running the corner store.
He’s cheery and everyone loves him.
But chances are, he used to be, or often still is, a nervous wreck.
With a brick-and-mortar store, as soon as you open the clock is ticking. You’d better get profitable fast, or you’re going to be overwhelmed by rent, utilities, wages, and the long list of other expenses a store owner faces.
With an online store those expenses are a tiny fraction of what the poor brick-and-mortar fellow has to deal with. You have all the time in the world to get profitable. You can experiment, learn the ropes, try different products, try different audiences, until it begins to click. No ulcers from worrying that if you’re not profitable by the Xth week, you’re finished.
Another thing: if life should happen — if you should need to take a few months off to attend to an emergency, let’s say — your online store will still be waiting for you when you get back.
The advantages are overwhelming.
Now: what products you choose, where you get the products from, how they get shipped to the consumer (you don’t have to touch them), how to pick winners, how to identify the right demographic — this is all stuff Steve Clayton can teach you, since he’s the expert.
He’s going to give you a good overview at a special presentation he’s agreed to do for my folks next week. I guarantee you’ll find his presentation absorbing and valuable. In fact, I’m donating $5 to Antiwar.com for every person who shows up live.
You keep telling yourself: one of these days I’m going to look into this Internet thing.
Today’s the day. Reserve your spot:
https://www.happyearner.com/factory
February 23rd, 2017 | By Tom Woods
One of my favorite movies of all time is Young Frankenstein, starring the late Gene Wilder. There are so many funny parts, you can just act the thing out all day.
Wilder plays Friedrich Frankenstein, the grandson of the infamous Victor Frankenstein. As a respectable scientist, he is embarrassed by his grandfather’s work.
But while spending some time at his grandfather’s castle he comes upon the man’s notes — in the form of a book ludicrously titled How I Did It.
He starts flipping through, and before he knows it, he’s mesmerized. He slowly looks up from the book, and in his usual over-the-top style declares, “IT…COULD…WORK!!”
Now Steve Clayton hasn’t brought anyone back from the dead, it’s true, but he’s done everything short of that, and you’re going to feel like Friedrich Frankenstein when you read his overview of how he and his students build online stores.
IT…COULD…WORK.
And it has, for Steve and for a boatload of other people.
It’s just: offer stuff for sale, see what sells, see who’s buying, sell more of that to those people. Not brain surgery.
Steve explains every single step.
And as he puts it: sure beats digging ditches for a living.
If it looks like hype, it isn’t. It’s not hype when Steve actually gets these results, and everyone in the industry knows he does.
Remember, too, that tomorrow they’re giving $5000 to a lucky person who has downloaded their PDF by then.
I want someone who follows this site to win. And since nobody hates $5000, get clicking:
https://www.happyearner.com/casestudy
February 23rd, 2017 | By Tom Woods
Quit pining for 1957 like it was some golden age, and be thrilled you live in 2017.
Let me put it even more simply. There’s easy, and there’s hard.
Let’s start with hard.
(1) You open a store.
(2) You borrow $1 million to build.
(3) You stock your shelves with things you hope people will buy, but you have to cross your fingers.
(4) You hope people who will like your merchandise will visit. But again, fingers crossed.
Now let’s try easy.
(1) You open an _online_ store.
(2) You borrow $0 to build, because there’s nothing to build.
(3) You stock your shelves with nothing, because you have no shelves.
Instead, you experiment with products you think will sell. When you find ones that get a good response, you find similar or complementary products to round out your store.
Meanwhile, you don’t have to send back any physical inventory that doesn’t sell, because you never have any physical inventory. Everything you sell is shipped directly to the consumer, and you don’t have to touch anything.
(4) You don’t have to hope people who like your merchandise will happen to visit. You experiment pitching particular products to particular demographics. When you find a group that really responds to a product, you pour major resources into pitching to that group. Facebook ads, which you can learn in an afternoon, are all you need.
It’s like a science.
The old-fashioned way, on the other hand, is more like roulette, and with big chunks of dough on the table.
That’s why lots of people have turned to eCommerce as their way of earning an online income. It’s more straightforward and easy to understand than any other model: you have a store, and you sell things!
Who’s the master? Steve Clayton, the guy I interviewed over the weekend. He left a top corporate job at Labcorp so he could have more flexibility and freedom.
And man, did he ever find it. His eCommerce stores are wildly successful, and now he teaches other people how to open their own. And even his teaching is wildly successful.
I’ll be hosting Steve for a live presentation for my readers on March 1, where he’ll lay out what running an online store looks like, and how you can do it.
If you’re not spellbound, I owe you a Coke.
Plus, I’m donating $5 to Antiwar.com for every live attendee at this event.
Reserve your spot this second:
https://www.happyearner.com/factory
February 22nd, 2017 | By Tom Woods
We have a friend who reads my emails regularly. She came over for a visit not long ago and asked me flat out, “Can you explain what the heck affiliate marketing is?”
(It’s earning a commission by selling other people’s products.)
So despite all my emails, she hadn’t quite gotten it.
Thus I introduce to you the simplest possible approach to creating that extra income stream online: opening a store and selling stuff.
Now that’s straightforward!
Remember Steve Clayton, whose interview I hope you listened to when I blogged about it the other day? He and his business partner Aidan Booth are the undisputed masters of what’s called eCommerce.
That means they’ve made a fortune with online stores.
They’ve just released an epic PDF that walks you through every single step of how they do it, so you can see what you think.
There’s plenty of actionable advice in it, too.
Let’s just be blunt: the information in it has changed people’s lives. They changed Steve’s: he left a corporate job he hated, and now spends his time traveling — since he doesn’t have to be in any one spot.
If it looks hypey, I assure you it isn’t. Steve and Aidan are famous for their eCommerce success, and they really have trained a ton of people to do what they do. They know more about this stuff than anyone I’ve ever come across, by a country mile.
And by the way, this Friday they’re giving away a $5000 cash prize to a lucky person who has downloaded the case study by then. I VERY MUCH want the winner to be one of my people.
When you consider how few people download business-related PDFs, your chances of winning ain’t bad.
So grab that epic PDF right now, before you forget:
https://www.happyearner.com/casestudy
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