There’s the Hard Way, and the Easy Way; Guess Which One Most People Choose

Quit pining for 1957 like it was some golden age, and be thrilled you live in 2017.

Let me put it even more simply. There’s easy, and there’s hard.

Let’s start with hard.

(1) You open a store.

(2) You borrow $1 million to build.

(3) You stock your shelves with things you hope people will buy, but you have to cross your fingers.

(4) You hope people who will like your merchandise will visit. But again, fingers crossed.

Now let’s try easy.

(1) You open an _online_ store.

(2) You borrow $0 to build, because there’s nothing to build.

(3) You stock your shelves with nothing, because you have no shelves.

Instead, you experiment with products you think will sell. When you find ones that get a good response, you find similar or complementary products to round out your store.

Meanwhile, you don’t have to send back any physical inventory that doesn’t sell, because you never have any physical inventory. Everything you sell is shipped directly to the consumer, and you don’t have to touch anything.

(4) You don’t have to hope people who like your merchandise will happen to visit. You experiment pitching particular products to particular demographics. When you find a group that really responds to a product, you pour major resources into pitching to that group. Facebook ads, which you can learn in an afternoon, are all you need.

It’s like a science.

The old-fashioned way, on the other hand, is more like roulette, and with big chunks of dough on the table.

That’s why lots of people have turned to eCommerce as their way of earning an online income. It’s more straightforward and easy to understand than any other model: you have a store, and you sell things!

Who’s the master? Steve Clayton, the guy I interviewed over the weekend. He left a top corporate job at Labcorp so he could have more flexibility and freedom.

And man, did he ever find it. His eCommerce stores are wildly successful, and now he teaches other people how to open their own. And even his teaching is wildly successful.

I’ll be hosting Steve for a live presentation for my readers on March 1, where he’ll lay out what running an online store looks like, and how you can do it.

If you’re not spellbound, I owe you a Coke.

Plus, I’m donating $5 to Antiwar.com for every live attendee at this event.

Reserve your spot this second:

https://www.happyearner.com/factory

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