Radio Shack Is Dead. It Left You a Note

Last week Radio Shack — remember them? — closed 1000 stores. It’s all over.

Their business model had been unenviable ever since their line of computers was outcompeted decades ago. They sold five-dollar parts for various electronic products. They have not survived Amazon.

But it isn’t just Amazon that took them down. It’s the fact that they amassed a huge database of customer information and had no idea how to use it.

One observer put it this way:

“When I went into the store, whenever I bought something, I had to supply all of my personal data. I had to give my telephone number. I had to give my address. It was ridiculous.

“Not once did I ever receive a mailing from Radio Shack, yet they forced me to provide all this information in order to buy a five-dollar item. They had no clue as to how to use this immense database that they were assembling. I knew from that point on that the company would not survive.

“To fail to understand the most important single asset the company has is a mark of imbecilic management.”

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You just saw a chain go down because it had no idea what it was doing.

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