Bonehead Entrepreneurs Don’t Know They’re Boneheads

It’s hard to pin down the single worst entrepreneurial mistake.

But here’s one I’d put in the top ten: rather than learning your audience cold and finding out what they want, you instead insist on what they should want, or figure you already know what they want.

So remember: it’s not about you. It’s about them.

It takes time and effort to learn your audience: what they read, what websites they visit, what products they buy, what their demographic breakdown is — all that stuff.

Once you know all that, you can target them precisely with Facebook, and you can offer them things they’ll gladly pay for.

That’s how you earn dough.

But to target them properly, you need to know all these things about them.

Here’s why I’m telling you this (apart from the fact that lots and lots of entrepreneurs overlook this fundamental point):

Last night I was playing around inside the members area of 100K Factory, the eCommerce training program created by our new heroes, Steve Clayton and Aidan Booth.

I opened up a sample “niche pack,” one of the new features of this year’s program. The niche: 3D printing.

Inside were two sample products to market to these folks. Nice.

But also included were:

— celebrities these people follow

— product brands they buy

— shows and magazines they’re interested in

— websites they read

— where they buy things

— the demographic breakdown of buyers in this group

— related Facebook pages and YouTube channels

In other words: the grunt work of researching this niche is done for you already.

How many niches have they prepared these niche packs for?

Oh, just 500.

Steve and Aidan poured $75,000 into researching them all.

If you ask me, they are way, way underselling this feature of their program. This research is pure gold, and they’ve done it for 500 niches.

They’re closing the doors on their program literally forever in 72 hours. I got them for one last private training and Q&A session for you folks. Please set aside the time for this.

Hundreds of us are already on board and excited to get started in newbie-friendly eCommerce.

Is this your time to jump off the fence and start a new chapter in your life? If so, I’ll be learning and doing it right along with you.

Step one is to join us live tomorrow (Tuesday) night:

https://www.happyearner.com/lastchance

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